ux designer

Spanning Creating of Unexpected Moments of experience (UX) design establishes design products that provide value to the user suitably.ful and relevant experiences to users. Although most of the UX design focuses on the effectiveness, efficiency, and satisfaction of a product and service, the bond between consumers and products creates a significant aspect that makes or breaks a consumer’s daily life. It turns out that one of the most effective ways to build that emotional connection is to apply elements of surprise to the , if done properly, would make the user’s engagement with the product not only utilitarian, but also emotional.

We will focus on the role of the surprise as part of the UX design angelo how it can be used to generate positive accumulated impacts on users we reduce, satisfaction, and loyalty, and by extension engagement.

1. Surprise in UX design can be described as the third of the five principles of Uxdesigner education and training.

Surprise from UX design perspective is an element or interaction that has been added to a design that is not expected by the user but acts positive towards the users. This can be a hidden component, frequently associated with a specific theme or a type of project; a sudden illustration Observable; an exciting animation during the interaction. Further, the issue of surprise should be positive, meaning it should help the individual feel happy, exited, or amused without bringing about the negative outcomes that include impaired functionality of the product Today, many successful applications and sites apply elements of surprise in loading and illustrative characteristics. What matters is that these surprises should appear seamless and integrated in the grand context of the user journey rather than haphazard and intrusive

1.1. Why It’s Shocking

Surprise therefore is an emotion that can be defined as results of the violative expectations. The study in psychology shows that people create expectations from experiences they once had in the past. If something unusual happens, you tend to become more alert. If the element which arises as unexpected is positive or advantageous in some way, the brain says ‘yes, yes, pleasure!’

This emotional peak takes place because of the brain’s reward response. It is also important to note that when an individual stumbles across an unpredicted positive consequence, then dopamine, a pleasure related neurotransmitter is released. This gives an experience of a happy emotion or satisfaction which the users link to the particular product to enhance the chances of their return.

Surprise can be used in UX design in a way that maximises this psychological concept to develop some of the ‘wow’ factor moments that users not only appreciate, but also engage with enough to note and recount to others. Categories of Surprises in UX

There are several types of surprises that designers can incorporate into their products to elicit positive emotions:

Visual Surprises: Elements which can be seen as kooccasional or which are more subtle: animations, illustrations, or extra details that become noticeable only when the user navigates through the Web page.

Functional Surprises: Coming across new options or options whose uses the user is not aware of but helps in making the usage more interesting or easier.

Playful Surprises: Interactive features do not currently have application that is practical but which allows users to take part in a game or enjoy a joke, for example, in the shape of a hidden message called an Easter egg or a humorous message that appears in case of an error.

Reward Surprises: Gardening with rewards, where receiving an opaque button after a transaction results containing a discount code, or a message after completing a task.

All these surprise types have utility by turning an ordinary interaction into the extraordinary in the case of a user. Why is it Useful to Use Surprise in UX Design?

Considering the use of surprise as modestly in UX design dramatically influences the perception of the product by users. This paper discusses the work done by using surprise as a key concept for enhancing user engagement, satisfaction, and retention.

2.1. This paper argues that division of duties between the champ and the challenger enhances customer engagement and attention.

Surprise of course attracts attention. Since the human brain looks forward to what comes next, such a moment disrupts this pattern, and a reaction towards alertness is prompted.Higher levels of attention is that, it implies that the user spends more time with the product and as such may spend more time with the product.happen next, an unexpected moment breaks this pattern and forces the brain to refocus. This increased attention means that users are more engaged with the product and more likely to continue interacting with it.

For instance, when a user finds some unusual animation or an Easter egg, he is likely to continue with it. This creates a discoverability, something that could engage the user and make him spend more time on the app or the website he is on.

2.2. Creating Emotional can make Emotional set up a stronger emotional bond between the user and the product. Positive surprises, specifically, give emotions that will be linked with usage by consumers and customers. These emotions can lead to brand loyal and customers demanding for the product. This means that when a user is served a product which to their surprise meets their expectations, they will easily recall the product out of joy and advocate for it.

So imagine if Duolingo, the language-learning app is the location, then the concentration of learners is what? When a user makes a mistake the app can frequently respond with humorous comments that can catch the user off guard. They pose a fun, light-hearted experience when a user gives an incorrect answer, as it is focused on making users happy, and therefore, engage more often. The Role of Brand Personality in Brand Equity.

Trust.

Surprise is always great when used to bring humanity into a brand, to humanize it, as it were. In most of the cases, the usage of the surprise in the design of brands helps in invoking the perceptions of fun, play or shearing intellectual preemption which define users. This has a tendency of developing consumer confidence and thus helps the brand to achieve a more personalised look that the users would be willing to interact with.

For instance, Slack is an application through which team members communicate, and it has an aesthetic and intuitive style.